Weworkonthefrontierofwhat'spossible

Playinginthespaceofideas,insights,& action

Let'simaginethefutureofyourbusiness - thenmakeit happen

What We Do

Our Clients

Our Inspiration

“Because the most difficult part about making something, also the best,



Is existing in the middle,

Sustaining an act of radical imagination…”

Thursday by James Longenbach

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Inspiration for you

Hearts, Minds, & Machines

Curious about AI? So were we. Here’s a taste of our study on AI perceptions, a coming schism in America, and the future of AI research tools.

Notify me of upcoming research

Our Leaders

  • John Baxa

    Ask me about...

    • Why the median age for South Park has always been 22

    • How ideas can be said without words

    • Gamification of everyday life and culture

  • Agnish Chakravarti

    Ask me about...

    • Why do people actually prefer Hunts to Heinz

    • Why starting an insights project without a strategic framework is a bad idea

    • Tween and teen insights - based on a deep ethnography with an N=2

  • Viet Do

    Ask me about...

    • Why startups should invest more in upfront product research

    • Conducting overnight, political polling for fortune 100 companies

    • The benefits of working from the top of a ski mountain

  • Susanna Hamilton

    Ask me about...

    • Testing prototypes for a new motor oil concept at a Jiffy Lube in Queens 

    • Conducting qual-at-scale research for creative concept testing

  • Katelin Jones

    Ask me about...

    • Going door-to-door in Utqiagvik, Alaska for the Native Village of Barrow’s tribal Census

    • Minimizing cultural bias and language barriers in survey design

  • Kristen Nozell Bornstein

    Ask me about...

    • AI, AR, VR and other emerging technologies

    • How tech products impact daily life—and how daily life can inform tech products

    • The dos and don'ts of brand and product naming

  • Gabe Plener

    Ask me about...

    • People, their idiosyncrasies, and how flawed we are as decision makers

    • Researching software piracy in Russia

    • How comedy and insights are deeply connected

  • Chris Varner

    Ask me about...

    • Conducting global segmentations for the biggest companies in the world

    • Defining and measuring the way cloud providers measure value realization

    • What defines a deviled egg

    • We came together to deliver better strategies - driven by shared values in actionability, empathy, & levity

Contact

    What’s on your mind?

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