Thursday
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Weworkonthefrontierofwhat'spossible
Playinginthespaceofideas,insights,& action
Let'simaginethefutureofyourbusiness - thenmakeit happen
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Our Inspiration
“Because the most difficult part about making something, also the best,
Is existing in the middle,
Sustaining an act of radical imagination…”
Thursday by James Longenbach
Inspiration for you
Hearts, Minds, & Machines
Curious about AI? So were we. Here’s a taste of our study on AI perceptions, a coming schism in America, and the future of AI research tools.
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Our Leaders
John Baxa
Why the median age for South Park has always been 22
How ideas can be said without words
Gamification of everyday life and culture
Agnish Chakravarti
Why do people actually prefer Hunts to Heinz
Why starting an insights project without a strategic framework is a bad idea
Tween and teen insights - based on a deep ethnography with an N=2
Viet Do
Why startups should invest more in upfront product research
Conducting overnight, political polling for fortune 100 companies
The benefits of working from the top of a ski mountain
Susanna Hamilton
Testing prototypes for a new motor oil concept at a Jiffy Lube in Queens
Conducting qual-at-scale research for creative concept testing
Katelin Jones
Going door-to-door in Utqiagvik, Alaska for the Native Village of Barrow’s tribal Census
Minimizing cultural bias and language barriers in survey design
Kristen Nozell Bornstein
AI, AR, VR and other emerging technologies
How tech products impact daily life—and how daily life can inform tech products
The dos and don'ts of brand and product naming
Gabe Plener
People, their idiosyncrasies, and how flawed we are as decision makers
Researching software piracy in Russia
How comedy and insights are deeply connected
Chris Varner
Conducting global segmentations for the biggest companies in the world
Defining and measuring the way cloud providers measure value realization
What defines a deviled egg
We came together to deliver better strategies - driven by shared values in actionability, empathy, & levity
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