Thursday
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We work on the frontier of what's possible
Playing in the space of ideas, insights, & action
Let's imagine the future of your business - then make it happen
Our Clients
Our Inspiration
“Because the most difficult part about making something, also the best,
Is existing in the middle,
Sustaining an act of radical imagination…”
Thursday by James Longenbach
Inspiration for you
Hearts, Minds, & Machines
Curious about AI? So were we. Here’s a taste of our study on AI perceptions, a coming schism in America, and the future of AI research tools.
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Our Leaders
John Baxa
Agnish Chakravarti
Viet Do
Susanna Hamilton
Katelin Jones
Kristen Nozell Bornstein
Gabe Plener
Chris Varner
Ask John about...
Why the median age for South Park has always been 22
How ideas can be said without words
Gamification of everyday life and culture
Ask Agnish about...
Why do people actually prefer Hunts to Heinz
Why starting an insights project without a strategic framework is a bad idea
Tween and teen insights - based on a deep ethnography with an N=2
Ask Viet about...
Why startups should invest more in upfront product research
Conducting overnight, political polling for fortune 100 companies
The benefits of working from the top of a ski mountain
Ask Susanna about...
Testing prototypes for a new motor oil concept at a Jiffy Lube in Queens
Conducting qual-at-scale research for creative concept testing
Ask Katelin about...
Going door-to-door in Utqiagvik, Alaska for the Native Village of Barrow’s tribal Census
Minimizing cultural bias and language barriers in survey design
Ask Kristen about...
AI, AR, VR and other emerging technologies
How tech products impact daily life—and how daily life can inform tech products
The dos and don'ts of brand and product naming
Ask Gabe about...
People, their idiosyncrasies, and how flawed we are as decision makers
Researching software piracy in Russia
How comedy and insights are deeply connected
Ask Chris about...
Conducting global segmentations for the biggest companies in the world
Defining and measuring the way cloud providers measure value realization
What defines a deviled egg